If the Mayans are right, it’s good to know that I can go out in style. With the end of the world upon us, I just thought that this post would be appropriate, and hell, if the world doesn’t end, I’m confident in my abilities to eat chocolate and get drunk. Don’t know what I mean? Read on…
“Just In Case” is an end-of-the world-survival-kit that was crafted and designed by MENOSUNOCEROUNO, a creative design/advertising agency located in Mexico. “[The] survival kit re-packages a collection of iconic products from Mexico to enjoy in no particular order, [and is] the perfect gift for friends and clients (only the ones we want to keep)” (Behance).
The kit includes:
01 — Chocolate Abuelita ® : Dark chocolate laced with cinnamon and covered in sugar. With more than 70 years in the market, this classic delight will make you feel well under any circumstances.
02 — Doméstica Yellow Notebook ® : A design classic from Monterrey. Tell the story, write like John, draw like el Bosco, or use it to start a fire.
03 — Simple Knife ® : Clean affordable design, a minimal hunting tool for animals or zombies.
04 — 40 Emergency Black Matches ® : Start a fire, get warm, light your way with style. Black is beautiful.
05 — Xtabentun D’aristi ® : Original Mayan liqueur from Casa D’aristi in Yucatan, one of our favorite brands of 2011. Celebrate like the old times!
06 — Basic Water ® : Drink wisely, survive up to ten days with one liter.
If this isn’t genius, I don’t know what is. Enjoy your visual hearts out!




















































